Case Study -U Scope
user research for mobile
Client: U Scope
Case Study Duration: 2 weeks
Team Players: 4 people
My Role: Researcher Lead - Discussion Guide for stakeholders, user interviews and usability testing, Conducted interviews, Affinity mapping, Persona, partial sketches, and Global Research Report.
Tools Used:
- Trello
- Miro
- Figma
U Scope and Photo ID
The founder of U Scope Technologies has experienced what is traumatic and stressful the process of rebuilding properties affected by various hurricanes, tornadoes and disastrous floods. Traditional methods, ineffective tools, and workflows have resulted in increasingly time consuming analyzes. Therefore, U Scope Technologies created an application, the Photo ID, that makes property inspection more efficient.
U Scope is concerned with the cost and time associated with onboarding for their mobile and web applications. They need a familiar and easy to learn interface to ensure their users can have safe and expedited property inspections.
Understanding the Challenge
Photo ID has a lack of how to navigate
When doing a competitive and competitive analysis I came across some important results:
Photo ID is the cheapest app. However the competitors have simpler UI and task flows.
Competitors are focused on more than one niche but Photo ID is only focused on one niche.
Photo ID has also a lacks of how to navigate which makes it difficult to navigate when you are a new user.
Navigation
Icons
Photo Folders
Onboarding
Photo ID has a lack of a bottom navigation bar
In the Heuristic Evaluation was found:
Photo ID app does not have a bottom navigation bar, confusing users about how to get where they want in the app.
In Photo Folders are multi-step folder organization that create a large learning curve for new users.
There are unfamiliar icons (clone for duplicate) and different icons for similar tasks (team collaboration, export and share) created ambiguity for users
There are 40 steps in the integration that makes it difficult for the user to remember and learn.
Pain Point
From the interviews I found out that:
Users needs an easy-to-learn property inspection application. This will allow them to prioritize well organized and high-quality photos, and co-worker collaboration, to turn in them report for a quick approval process.
Meet Property Pete
Need to focus more on Camera and Photo Report
Camera: Pete, our user, reported difficulty when learning camera icons and changing levels in camera as well as moving photos into folders
Generate Report: Pete report frustrations at not being able to edit report or quickly change photo order/comments within the report
But what does Photo ID need to better work ?
Onboarding
Teaching within the app per each task
Simpler design
Less page
More interactive
Homepage
Home screen with personalized schedule
Quick access to add new assignments and collaborators
Opportunity to map out your schedule and route for the day
Bottom navigation bar included for access to main components of the app
Photo Organization
It was very important to users to be able to organize the photos within each folder. An edit toolbar has been added within the edit function of each album for users to delete or move photos to other folders.
They also now have the ability to comment on certain photos in folders for their teammates to see and communicate.
Delete Photos and Add Comments on Report
Camera Layout
Honoring Photo ID’s original layout
Drop down menu
Eliminating grid feature
“It’s a lot more user friendly, I would give this to my new employee today”
Ryan, 35
User Testing Results
The usability test of high-fidelity prototype yielded insightful results. Users often related their current experience back to the original and they loved the changes that were made. They found the some of the new features would be something they’d find beyond very useful for them. By making parts of the application easier to find the usability of the application has been increased. Speaking about usability, they mentioned that this new layout was more user friendly, which is music to a UX designer’s ears.
“I really like that I can edit the report now”
Jason, 49
Focus in other niches and start exploring, focusing and diving into rigorous research to find out what users from other niches want to find it in the Photo ID application.
Application for AI Camera recognition
In-depth research to see the degree of understanding of users in the existing name and possible names, so that the application has more understanding in the competitive market. This will give users the opportunity to easily understand what the product has to offer and for whom the product was made.
Research showed that users are dissatisfied with the features existing in the application's camera. They need varied options such as, for example, lock and unlock Landscape / Portrait. Even though U Scope had several expenses with informative videos of the format created today, has to considerer they be rethought and applied in the near future. The tests showed that users really liked this new version.