Hackathon -Güdeeds
user research for
mobile app
Client: Güdeeds
Case Study Duration: 3 days
Hackathon - People’s Choice Awards
My Role: Research and paper design
Tools Used:
- Trello
- Miro
- Figma
- Slack
- Zoom
- Google Slides
The Hackathon organization divided us into seven groups, where each group consisted of four to five designers and four to five developers. Here, the interaction between designers and developers was important. It took three days of many meetings, some just with my fellow designers and others with the whole group. This mutual collaboration was of utmost importance and was the key ingredient to the successful development. To create a successful product, the entire team must be on the same page and in sync.
Do you know when a father, a mother or someone with children is extremely busy with their schedules and sometimes they get lost and realize they need help? That help to take a child to some activity, but you can't take it because your schedule has changed, or for example, you have an appointment with a doctor but you need to leave the child with someone, or you even ran out of milk at home and you can't get out at the moment. What to do? ask your parents, your in-laws, close friends? That makes you embarrassed, doesn't it? How to deal with that?
Understanding the Challenge
Opportunity to expand date and time assignment, as there is a noticeable gap in comparative landscape
Points of the analysis showed:
It would be important to have an order of categories to facilitate our user in navigation.
It would also be nice to have a form of communication that isn’t too invasive.
In addition, having easy navigation so on the days our users struggle with their schedule they can have fast and efficient access.
Plus, having dates and times in an emergency citation is extremely important so that there are no flaws in the interpretation process.
Pain Point
Sabrina needs an easy way to ask for a favor without having to annoy people so she can be less stressed when she needs to.
By creating a mobile app that allows people to offer and ask for favors in the neighborhood can help reduce Sabrina's stress.
Sabrina has a busy schedule, whether it's working with her kids. Now and then she struggles with her schedule and needs to ask someone for help. You can imagine how difficult it is when a couple, who both work outside the home, have to balance their private and professional lives. There are situations where you really need help.
Name: Sabrina Brown Age: 39 years old
Pronouns: She/Her/Hers Status: Married
Live in: Colorado Occupation: Nurse
Salary: $77,000.00
Behavior:
She's embarrassed to ask for helping. She doesn't like to annoy people.
Habits:
When Sabrina needs help she asks to her parents, in-laws or close friends.
When someone asks Sabrina for help, she only accepts if it doesn't interfere with the family's schedule.
Sabrina also prioritizes someone who has done her a favor.
Meet Sabrina Brown
“ I don’t like to ask for favor when I struggled with my schedule. This can really give me a hard time to deal with.
Goals:
Sabrina wants to help and ask for helping without bore people.
Pain and Frustrations:
Sabrina didn’t find a easy way to ask for favors
Based in the hypothesis: “Creating a mobile app allowing people to offer and ask for favors in the neighborhood”, created the Sabrina's flow.
Log in in the app and:
If she needs to ask a favor she is going to add a task by completing the form and submit it.
If someone already helped her she needs to check her schedule , select the task and mark it as completed.
If someone wants to do a favor for her, Sabrina also has a chance to see about the person and click accept task.
Synergy Design
Sometimes the best is the simplest
This is the result of 3 design rounds where the App can supply the Sabrina’s needs, our user profile.
There were 3 rounds of paper design where each round had a purpose:
1st Round:
Each designer sketched 6 proposed home screens
Early features included a feed for all tasks, large add button
2nd Round:
Designers combined best features of Round 1 into single proposed screen
New details included categories and Accept options
3rd Round:
Themes that emerged from Round 2 were synthesized in a single sketch, the foundation for the site’s design
Navigation
Led by the research, and for those offering help, followed a path to solidify the use of scheduling. Following established convention, as informed by the business landscape, made adding tasks a priority. The sitemap, informed the the IA, helped to reinforce the need for a prominent way to volunteer.
The user testing on Mid-Fidelity confirmed that “the need” was being addressed, but not on the initial rendition of the app.
Sabrina is a nurse, her schedule has become very complicated and she needs help shopping. Her odds of hours don't fit to be the only one to help at this time.
But to put it in an effective state, got out of the user's way by learning the steps to create a help request where it needed to be better crafted.
Typography and Colors
Just because it was a hackathon and the decisions have to be easy and fast, the team decided to used a library provided by Figma called Material Design Kit.
Hi-Fidelity
Hi-Fidelity made it much clearer when Sabrina added a request for help. The difference in asking for help and offering help is distinguished by the colors. When someone wants to help her, Sabrina gets a list with photos of people who want to help her. In this process she can click on each one and see their profile with the reviews and she can accept or decline.
